- What makes your site different from the competitors?
This can either be an extremely easy question to answer, or an extremely hard one. Think on this one for awhile. Your answer can range from offering free shipping on all items, to being a mom-and-pop shop. You can also give some general information here that may boost you above the competition, such as listing items that are rare or giving customers reassuring statements- “If you aren’t satisfied with an item, your money back guaranteed!”
- What is the history behind your business?
Reflect on the core roots of your business and how it all began. Not only how, but why it began. If you are just starting out, think about what made you decide to start this particular type of business. This information can add a personal touch to your site.
- How long has your company been in business?
If you have a physical store, include the length of time it’s been around. If a customer sees that your brick and mortar store has been around for several years- whether your site is a week or a year old may make no difference. Instead, the fact that you’ve been involved in selling these particular items for a length of time is substantial enough. Also mention how long your company has had its website. If your business is a website in its entirety and it’s just starting out, don’t be afraid to mention that. The truth is always the best answer in generating trust.
- What does your company do?
Before you begin writing, think about what you look for in a company. Provide information that would give customers insight as to why your company is credible and why they should buy from you. This is a great place to list your Mission Statement. An example of an effective Mission Statement comes from Google, “Google’s mission is to organize the world’s information and make it universally accessible and useful”. This statement tells you what they do, why they do it and in a way that is written well and to the point.